J
jeremy
6 minutes
Brandable Domain versus Exact-Match Keyword Domain in SEO
A brandable domain is a distinctive name (like a company name) while an exact-match domain spells out a search phrase (like best-plumber-denver.com). Google stopped giving exact-match domains a special boost years ago, so a keyword domain mainly costs memorability, trust, and room to grow into new products, while a brandable domain builds branded searches over time.