An SEO strategy is organized around three quadrants: the "what" (which opportunities exist, found through an SEO audit), the "how" (the optimization tactic for each opportunity), and the "who" (the team roles that carry out the work). The strategy is built from six high-impact opportunity classes: low-hanging-fruit keywords, clustering opportunities, site architecture, keyword cannibalization, on-page optimization, and backlink gaps at both the domain and page level. Within search engine optimization, a sub-field of digital and inbound marketing, strategy turns audit findings into prioritized, resourced action, ordering tactics by expected impact relative to time and cost.
An SEO strategy is organized around three quadrants: the "what" (which opportunities exist, found through an SEO audit), the "how" (the optimization tactic for each opportunity), and the "who" (the t…