In search engine optimization (SEO) management within digital marketing, an SEO strategy is an explanation of the direction you move in and why. It defines which work is prioritized, how that work adds up to a specific business outcome, and what change it brings to the company. Strategy is separate from tactics: tactics are short-term, specific actions that competitors can copy, while strategy is the long-term big picture and is defensible. A strong strategy has five elements: a clear definition of success taken from business goals, a clear understanding of the problems (competitive audit, gap analysis, root-cause analysis), clear prioritization of actions, awareness of how the business model affects SEO (content sources and points of leverage), and key insights about the customer, the market, and competitors.
In search engine optimization (SEO) management within digital marketing, an SEO strategy is an explanation of the direction you move in and why. It defines which work is prioritized, how that work ad…