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Framing Effect

The learner will be able to recognize how logically equivalent information produces different decisions depending on whether it's presented as a gain or a loss. Covers Tversky and Kahneman's classic demonstrations and why the same fact told two ways changes what people choose.

Chief Galen Tyrol Video

Kahneman and Tversky's Asian Disease Problem

Covers the classic Asian disease problem experiment, showing how identical outcomes framed as lives saved versus lives lost flip people's risk preferences, tying the effect to loss aversion and prosp…