A search engine optimization (SEO) workflow, part of digital marketing, runs in stages. Competitive intelligence covers competitors' authority, organic versus paid traffic, and backlinks. Then come keyword research, rank tracking, local listing consistency, and technical site-health auditing. Content briefs are built from what top-ranking content covers, and drafts are optimized for readability, originality, and tone. Search engines accept AI-generated content only if it is original, high-quality, people-first, and shows E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). The whole workflow rests on understanding the customer, which audience personas formalize.
A search engine optimization (SEO) workflow, part of digital marketing, runs in stages. Competitive intelligence covers competitors' authority, organic versus paid traffic, and backlinks. Then come k…