E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the content-quality framework in Google's Search Quality Rater Guidelines. Human quality raters use it to judge page quality when Google evaluates changes to its search system. E-E-A-T is not a direct algorithmic ranking factor; it is one of many inputs that shape rankings. Trustworthiness is its most important dimension, and E-E-A-T matters most for YMYL ("Your Money or Your Life") topics. In search engine optimization, a sub-field of digital marketing, E-E-A-T guides content strategy: topical authority, transparent authorship, citing credible sources, and managing brand reputation.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the content-quality framework in Google's Search Quality Rater Guidelines. Human quality raters use it to judge page quality whe…