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Social Proof

The learner will be able to use evidence of what similar others are already doing or approving as a legitimate lever of influence, per Cialdini's principle that people take cues for correct behavior from the behavior of others, especially under uncertainty. Covers when citing peers persuades versus when it backfires.

Chief Galen Tyrol Video

Cialdini on When Social Proof Persuades vs. Backfires

Robert Cialdini, the originator of the social-proof principle, explains why people take behavioral cues from similar others especially under uncertainty, and when citing peers as evidence helps or ba…